Cooking up a storm: Cake designers to help Waterstones celebrate World Book Day

Two cake designers will be cooking up a bevy of cupcakes for bookseller Waterstones’ World Book Day events at its flagship store in Piccadilly, London on Thursday 6th March.

World Book Day – 6th March 2014

The mother and daughter team, Erica and Charlie Bell of Bluebell Kitchen, will be catering for two events: providing cupcakes for a special children’s reading from the new Laura Marlin mystery ‘The Midnight Picnic’ by Laura St John as well as teen book event Writes of Passage.

The Midnight Picnic by Lauren St John

Erica and Charlie are based in Maidstone, Kent, and set up Bluebell Kitchen in 2011. The pair design, bake and decorate cakes for weddings, birthdays and corporate events across the South East.

Erica explains why baking is so close to her heart: “I always baked cakes for my children when they were little.  Everyone loved homemade cakes including the now infamous pink army tank!  My family grew up and, having not baked for a while, I decided to take a basic cake course to learn some different techniques. It was then I realised how much I missed baking.”

Erica adds: “Charlie and I decided to take some sugar technique classes. Then there was no stopping us. The creative bug had well and truly bitten and before we knew it we had taken the plunge and started our business. We aim for our cakes to have that homemade taste and for people to know how much time and love has gone into making them, hence our motto ‘cakes baked with love’.”

This is not the first time Bluebell Kitchen has worked with Waterstones, Erica and Charlie have baked cupcakes for events including An Evening with Cassandra Clare, and the launch of ‘More Than This’ by Patrick Ness.

Waterstones’ Iona Dudley explains why they returned to Bluebell Kitchen for this event: “Bluebell Kitchen were kind enough to provide us with over 100 book cover topped cupcakes for an event with young adult author Cassandra Clare. Everyone who attended the event was delighted with the cakes and the author, in particular, loved the extra effort that had gone in to them.”

The team has also provided cakes for a number of other clients including Kent law firm Whitehead Monckton and the NHS.

Charlie says working with organisations is very different to creating cakes for happy couples: “We come to corporate events from a different creative viewpoint – usually our clients have a specific idea about they want although they may not quite know how to achieve this. So we recommend layout and display ideas, and we suggest cakes or similar sweet treats. We’re always very aware of dietary requirements and we make sure there is something for everyone.”

Erica and Charlie will be making mini vanilla cupcakes for every child attending the World Book Day event at Waterstones. They will decorate each cupcake with a handmade edible book finished with a book jacket topper. The edible book jackets will be printed in the design of the event book and supplied by My Cupcake Toppers.


Media contact:

Fiona Hatton

07931 901 919

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