2023 has been a real cake mix of a year for us at Bluebell Kitchen, and we wanted to finish it off in style by taking you on a little trip down memory lane of the highs and the lows of the last 12 months of our wedding cakes & macarons creations. We’re so grateful to each and every one of our couples who have chosen us to create their bespoke luxury wedding cakes, macaron towers and favours, and very excited about what’s to come in 2024 – you’ll have to read to the end to find out!
Unique wedding cakes, sugar flowers and macarons…versatility is the name of the game
Of course we have to start by mentioning all the unique wedding cakes, sugar flowers and macarons we’ve made this year! We’ve seen a lot of blush pink and sage green, interspersed with chic muted neutrals, safari sunset shades and bursts of tropical colour – no two briefs are ever the same and this keeps us delightfully on our toes, helping us stay versatile! What’s more, if you can name a wedding flower we’ve definitely made it in sugar bloom form this year…who would have ever thought a flame lily could be hand crafted in sugar and look show-stopping on a wedding cake!?
Football grounds to vineyards, museums to luxury hotels
We’ve also done the rounds with lots of our favourite wedding venues and a nice sprinkling of new ones this year, covering Surrey, Hertfordshire, London and of course our home county of Kent. Our cakes have been hand-delivered everywhere from football grounds to vineyards, museums to luxury hotels, and displayed on stylish stands, quirky swings and in some seriously beautiful rooms. The year was bookended by deliveries to two incredible London hotels; the Landmark being our first bake of the year and the Shangri-La Hotel at The Shard being our last…we can’t wait to see those views of London in the images!
Don’t tell anyone, but…we still get a little nervous buzz when we deliver a wedding cake. We so enjoy working together with our couples to design completely bespoke wedding cakes with wow factor, and from the moment we meet in our Maidstone studio there’s a lot of time, attention and love baked into your cake! By the time your big day rolls around we’re always so excited to reveal your scrumptious design. We ensure it is delivered and set up in a way that does it justice and keeps it looking and tasting its best.
Wedding cake consultation
Speaking of meeting in our studio, in-person consultations have made a come back for us in a big way this year. Almost all our 2023 couples have chosen to come and see us in our studio rather than virtually, and we love this because you really get the full sensory experience. You can see our show cake designs, get a good close look at our sugar flowers and of course taste your favourite flavours!
We’ve also been busy sending out tasting boxes in the post, which have gone down a storm! One of our favourite quotes from couples on receiving them is this from Nicola and Alex, who said:
“We loved receiving cake in the post from you. We took it seriously and made a pot of tea to decide on our flavours. We took notes and enjoyed them all…It was great for getting a feel for your cakes and the care that was put into your baking”
Wedding cakes and macarons styled shoots
Alongside all the real weddings we’ve managed to find time for a couple of styled shoots to showcase our creativity and meet new suppliers. One of the highlights was the ‘lavender haze’ themed shoot at The George in Rye, organised by Loading Events. It was the first time our hand painted macaron favours have been photographed out in the wild, and we loved seeing it featured on Coco Wedding Venues’ socials. We also got involved with part of a huge campaign organised by Mercedes for a 2024 Kent wedding magazine…you’ll have to watch this space to find out more about that!
Blogs, blogs and more blogs
Besides all the baking it’s been a real year of evolution and refinement for marketing our business, too. We have had a very subtle rebrand this year, updating our look to stay contemporary while retaining that ‘home-baked’ and personal feel. We’ve learnt a lot about what does and doesn’t work for us, been accepted as a supplier on Rock My Wedding and English Wedding Blog, and above all discovered that paying to be listed on certain well-known wedding directories isn’t a good investment for Bluebell Kitchen. Blogging is our friend!
To that end, we’ve been working with Katherine at So Go Collective all year to ensure we’re publishing blogs every month. This is the first year we’ve managed to do this, always having great intentions but fizzling out pretty quickly. 2023 has seen us more consistent than ever, with the results to show for it! We’re already looking forward to our January catch up to generate ideas for the next few months.
2024 let’s go
Other things we’re really excited for in 2024 are;
- Our plans for our online shop, which will include extra special cakes and macarons on a smaller scale that can be ordered outside of weddings!
- Cake School, which we’ll keep as small and personal as possible at our Maidstone studio
- February’s consultations and tasting boxes
- A photoshoot of our own, for which we already have a fabulous venue, florist and photographer; we’re just working on developing the vision!
Not all sunshine and Insta perfect!
Running a wedding cake business is not all sunshine and Instagram-perfection. While we still have daily (possibly hourly!) crises of confidence from everything to designs to pricing, we are confident in the fact that we are creators of cake joy! We may be a two person mother-daughter team still sometimes described as ‘the cake ladies’, but we are most definitely mighty and create luxurious, trendsetting wedding cakes that will be the centre of attention.
Thank you for your kind words
At the end of it all, our couples are the reason we can continue to do what we love. We want to end this blog by leaving you with a few words from some of them, as their voices are the ones we’ll be carrying with us into the New Year, buoyant and fizzing with excitement for the next 12 months of Bluebell Kitchen. We’ll see you on the other side!
“I think when we met Erica in person, it really convinced us that we could trust you completely to come up with something cool. It was also the easiest part of wedding planning. We showed you photos of cakes we liked, you took our budget into account and even worked with Linsey at Stag Cottage Flowers to get a better idea of the flowers in my bouquet which could go on the cake. I hadn’t even thought about this, so we really didn’t have to do much. We absolutely loved the design that you sent over and didn’t want to change a thing. Overall a great experience! ” Nicola and Alex, Kent Life
“You were one of the easiest of all our suppliers to work with and we think you are so talented! The amount of detail you remembered about us/our design when we spoke to you via Zoom each time was really impressive; we didn’t just feel like another customer to you, we felt like you cared about us, our wedding and our special cake!
We absolutely LOVED the cake on the day, the surprise topper was perfect as well! We had so many people commenting on how beautiful and delicious it was! ” Nicola and Patrick, Wotton House
“The cake consultation experience with you was really easy from start to finish; we thought the quality and the presentation (especially the little tea bag!) in the tasting pack was amazing. You both listened to our ideas and embraced what we wanted for our cake without trying to steer us towards something that we didn’t want, which was really important for us as we had a lot of ideas already for how we wanted our cake to fit in amongst our day.” Seb and Lauren, Old Kent Barn
Photos: Fiona Kelly Phootgraphy, Emma Midgen Photography, Tash Busta Photography, James Ireland Photography, Life is in the Detail, Rebecca Douglas Photography, Chiko Photography, Kristian Leven Photography, Katie Rogers Photography,
Blogger extraordinaire: So Go Collective